I remember a mate of mine saying to me about 20 years ago ‘Buyers have no imagination’. I was showing him a commercial property that wasn’t moving and he said I needed to clear it out, remove the walls and repaint it. It had sat on the market with very low interest for 6 months and I was starting to stress out! Hence I sought his counsel.
He walked straight in, looked at me perplexed and said ‘Haes this place is a pigsty!’ then gave the line about buyers’ imagination. He was right, and a few weeks later after the touch ups, it was leased.
It is amazing how when we go searching for property we can’t see past the presentation. That has led to professional photographers, stylists, furniture hire companies and buyers agents all now firmly finding their home in the residential property space.
I was reminded of this a couple of weeks ago when a friend contacted me about one of his rental properties that wasn’t renting as quickly as he would like. He wanted some options, other than reducing the price, to fix the problem. When I assessed the photos, I saw that it was vacant and the rooms were blank.
We made the decision to add virtual furniture to the photos online. This imagery is the new player in the property presentation space and is perfect for the rental market. It worked a treat. The property was rented within 5 days and was another reminder that presentation is the first job in property sales.
Open-plan living is a staple of Brisbane residential architecture, but filling large, open rooms with bulky, high-backed furniture can disrupt sightlines and restrict foot traffic. Enter the low-slung, modular lounge, the go-to furniture choice for top property stylists across South East Queensland. Here is why low-profile seating is transforming Brisbane living spaces and boosting buyer … […]
Last Saturday, as I drove into The Calile Hotel car park on James Street, I could feel the weight of expectation. It was the first major auction of Spring and the result could help set the tone for the season ahead. After a more cautious few weeks, there was a market inside hoping for something … […]
Cush for Comment – 13 July
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Grounded Living: Low-Slung Lounges Tailored for Brisbane Floor Plans
Open-plan living is a staple of Brisbane residential architecture, but filling large, open rooms with bulky, high-backed furniture can disrupt sightlines and restrict foot traffic. Enter the low-slung, modular lounge, the go-to furniture choice for top property stylists across South East Queensland. Here is why low-profile seating is transforming Brisbane living spaces and boosting buyer … […]
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‘MEASURED’ BUT THERE IS VALUE IN MORE THAN BRICKS AND MORTAR
Last Saturday, as I drove into The Calile Hotel car park on James Street, I could feel the weight of expectation. It was the first major auction of Spring and the result could help set the tone for the season ahead. After a more cautious few weeks, there was a market inside hoping for something … […]
Read Full Post