I remember a mate of mine saying to me about 20 years ago ‘Buyers have no imagination’. I was showing him a commercial property that wasn’t moving and he said I needed to clear it out, remove the walls and repaint it. It had sat on the market with very low interest for 6 months and I was starting to stress out! Hence I sought his counsel.
He walked straight in, looked at me perplexed and said ‘Haes this place is a pigsty!’ then gave the line about buyers’ imagination. He was right, and a few weeks later after the touch ups, it was leased.
It is amazing how when we go searching for property we can’t see past the presentation. That has led to professional photographers, stylists, furniture hire companies and buyers agents all now firmly finding their home in the residential property space.
I was reminded of this a couple of weeks ago when a friend contacted me about one of his rental properties that wasn’t renting as quickly as he would like. He wanted some options, other than reducing the price, to fix the problem. When I assessed the photos, I saw that it was vacant and the rooms were blank.
We made the decision to add virtual furniture to the photos online. This imagery is the new player in the property presentation space and is perfect for the rental market. It worked a treat. The property was rented within 5 days and was another reminder that presentation is the first job in property sales.
The change to the First Home Guarantee Scheme on October 1 has had an immediate impact on the market. As a refresher, the change that was made increased the purchase price for first home buyers from $700,000 to $1,000,000 and it removed the income cap for buyers. That income cap … Read more
The kitchens of 2026 are moving beyond fleeting trends. This year, design is all about creating spaces that feel good—calm, cohesive, and genuinely connected to everyday life. Homeowners are seeking a balance between natural warmth, subtle technology, and lasting beauty. Below, we explore the biggest kitchen trends set to define 2026 … Read more
Cush for Comment – 13 July
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HOW THE FIRST HOME GUARANTEE SCHEME HAS AFFECTED THE MARKET
The change to the First Home Guarantee Scheme on October 1 has had an immediate impact on the market. As a refresher, the change that was made increased the purchase price for first home buyers from $700,000 to $1,000,000 and it removed the income cap for buyers. That income cap … Read more
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Fresh Kitchen Trends 2026: A Recipe for Style and Innovation
The kitchens of 2026 are moving beyond fleeting trends. This year, design is all about creating spaces that feel good—calm, cohesive, and genuinely connected to everyday life. Homeowners are seeking a balance between natural warmth, subtle technology, and lasting beauty. Below, we explore the biggest kitchen trends set to define 2026 … Read more
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